• Learn prompt engineering techniques
• Create blogs, newsletters & ad copies with ChatGPT, Jasper & Claude
• Edit & refine content using Grammarly, QuillBot & Hemingway
• Project: Create a blog or ad campaign generated entirely by AI

• Create visuals with DALL·E, Midjourney, Canva AI
• Generate video & animation using Synthesia, Runway, and Pika
• Produce AI voiceovers & music with ElevenLabs, Murf, and AIVA
• Project: Design an AI-powered multimedia promo (text + visuals + voice)

• Use AI in Microsoft Copilot, Google Workspace AI, Notion AI
• Build automation with Zapier, Make.com, or n8n
• Create chatbots for FAQs or lead generation
• Project: Automate a complete workflow (form → email → report)

• AI-powered market & competitor research
• Customer segmentation & persona generation
• SEO planning and keyword strategy using AI tools
• Project: Build an AI-based marketing plan (personas + SEO)

• Create AI-generated ad copy and creatives
• Design social media and email campaigns
• Analyze performance with AI insights
• Project: Launch an AI-generated mini marketing campaign

• Build smart AI chatbots integrated with CRMs
• Connect APIs and automation tools
• Understand AI ethics, privacy & responsible marketing
• Project: Create an integrated AI system (chatbot + CRM + email)

• Plan and build a complete AI-powered digital marketing ecosystem
• Combine content, automation, and analytics
• Present your final project live

Capstone Deliverable: A fully functional AI-powered marketing ecosystem — from content creation to automation and analytics.